Resume/CV

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Michael J. Marino
286 East 2nd St. • New York, NY 10009 • 973-876-9567 • MMarino@nyu.edu

EDUCATION
New York University  (2010)
B.S. in Business Management                            
Minors: Marketing, New Media & Business Development

OBJECTIVE
Versatile marketing executive with strong client-facing abilities, managerial experience & industry expertise. With a 24/7/365 work ethic, I am seeking a role in which I can contribute a significant impact within the organization.

WORK EXPERIENCE

M Partners Co. / Magnum Integrated Marketing (New York, NY)
Account Manager / Global Brand Supervisor (Jun ’14 – Jan ‘18)

  • Managed Fortune 500, entertainment, media, retail, tourism & hospitality clients’ media & marketing plans
  • Oversaw creative strategies, deadlines & quality control for all platforms including: TV, radio, direct mail, print, digital, social media, outdoor, broadcast, interactive, mobile, e-mail, web & more
  • Created a client’s first digital media giveaway promo resulting in their largest retail sales day in history
  • Grew revenue for a client over 500% thru creation of a rebranded, digital advertising campaign
  • Analyzed clients’ CRM databases, consumer insights, budgets, production timelines, market data & KPI reports
  • Won nationally recognized awards, including the Philly ADDY awards, AAF Miami awards, AAF Silver & more

Game On Sports Marketing (Palm Beach, FL)
Marketing Manager (Aug ’12 – Jun ‘14)

  • Grew the agency from a singular event to one of the largest event series in the Southeast region
  • Heavy interaction as head of agency; reported daily to clients, vendors, sponsors, partners, media & operations
  • Developed multiple marketing partnerships & promos resulting in athlete participation growing by over 400%
  • Solely developed, wrote & managed all social media & websites, growing audiences by over 3,700%
  • Monitored all KPI & analytics including Google Analytics, Adwords, Nielsen, SEO, PPC, paid search, mobile, etc.

Nelligan Marketing (Boca Raton, FL)
Marketing Coordinator (Jul ’11 – Aug ‘12)

  • Managed all external & internal marketing, advertising & media outlets for Florida Atlantic University athletics
  • Controlled all marketing assets of FAU including websites, social media, email blasts, direct mail, outdoor, etc.
  • Secured the largest sponsorship in FAU history & multiple corporate partners in major industry sectors
  • Tracked key metrics such as sales pipeline & reports to help business leads interpret monthly goals
  • Grew athletics attendance over 300% thru new marketing initiatives that also increased sponsor ROI
  • Analyzed University & consumer data to implement marketing alternatives with the goal of budget optimization

M Partners Co. / The Media & Marketing Group (New York, NY)
Account Executive (
Jan ’11 – Jul ‘11)

  • Client-facing role managing daily workflow, including lead digital account manager on agency’s largest clients
  • Managed campaign timelines & ensured accurate delivery from creative, production, vendors, purchasing, etc.

Octagon North America (New York, NY)
Account Coordinator (May ’10 – Jan ‘11)

  • Secured targeted marketing events & media partnerships to increase brand awareness & drive sales

INTERNSHIPS  

  • Yankees Entertainment & Sports Network – Marketing & Media – New York, NY (Jan ’10 – June ‘10)
  • Madison Square Garden – Marketing Partnerships – New York, NY (May ’09 – Sep ’09)
  • NBC Universal – Marketing & Media – New York, NY (Jan ’09 – May ’09)
  • Northwestern Mutual Financial Network – Sales/Finance – New York, NY (Aug ’08 – Dec ’08)
  • SportsNet NY – Sales & Marketing – New York, NY (Sep ’08 – Dec ’08)
  • Talkpoint Communications – Sales & Marketing – New York, NY (Jan ’07 – Dec ’07)
  • STARS Productions – Marketing & Public Relations – New York, NY (Mar ’05 – Sep ’06)

SKILLS:
PC & Mac proficient
Advanced MS Office suite
Advanced Adobe suite
Advanced marketing/public relations experience
Advanced writing/copywriting experience
Intermediate HTML/coding skills

LANGUAGES:
English (fluent)
Spanish (conversational)
Italian (conversational)

Other skills include:
Typing speed of 122 WPM (99.8% percentile)
Full knowledge of Mac and PC
Adobe Creative Suite
MS Office (Word, Excel, Powerpoint)
Apple Suite (Pages, Numbers, Keynote)
Social Media advertising & marketing (all platforms, including emerging apps)
Media planning/buying
Media analytics (Nielsen, etc)
Digital media placement, tracking & analytics
Email marketing, design, execution & analytics
SEO
SEM
PPC
Paid search
Google Analytics (Adwords, Insights, Trends, DoubleClick, Adsense, G-Suite)
CRM management (Salesforce, etc)
Personnel management & software apps (Asana, Wunderlist, Todoist, DropTask, etc) Video production (TV, Radio & Digital)
Video editing (Final Cut Pro)
Radio production (produced a weekly 30 minute ESPN live radio show)
Photo/video-shoot experience
Print media (national & local newspapers, magazines, etc)
Outdoor (OOH billboards, digital & static)
Custom creative production including unique event collateral such as:
Stadium signage
Casino kiosks
Restaurant designs
City & State-wide RFP proposals
NHL on-ice sweepstakes
Nightlife promotion

 

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